Corporate Identity & Logo

BASIC ELEMENTS

The new identity of the 'RATCH' logo conveys good meaning and modernity of a leading company in the region. By conveying it through letters and colors, the new identity reflects the vision and stability of the Company.

GLYPH

The glyph is a dynamic shape that reflects RATCH's perpetual commitment to growth and to be a leading company in the Asia-Pacific region.

CHARACTER DESIGN

• The ‘R’ is designed in the shape of a lion's legs, conveying strength and being the name of RATCH Group.
• The ‘A’ is designed in the shape of a pyramid, conveying growth and prosperity.
• The ‘H’ is designed in the shape of an overlapping horseshoe, symbolizing wealth and good fortune.

COLORS

• Red represents the power generation business, the core business of RATCH.
• Blue represents public utilities, a necessity of life.
• Green represents environmental friendliness and sustainability.