BASIC ELEMENTS
The new identity of the 'RATCH' logo conveys good meaning and modernity of a leading company in the region. By conveying it through letters and colors, the new identity reflects the vision and stability of the Company.
GLYPH
The glyph is a dynamic shape that reflects RATCH's perpetual commitment to growth and to be a leading company in the Asia-Pacific region.
CHARACTER DESIGN
The ‘R’ is designed in the shape of a lion's legs, conveying strength and being the name of RATCH Group.
The ‘A’ is designed in the shape of a pyramid, conveying growth and prosperity.
The ‘H’ is designed in the shape of an overlapping horseshoe, symbolizing wealth and good fortune.
COLORS
RED
Red represents the power generation business, the core business of RATCH.
BLUE
Blue represents public utilities, a necessity of life.
Green
Green represents environmental friendliness and sustainability.